By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Events are becoming evermore digitized with quickly improving platforms and increased virtual engagement tools and opportunities. Whether it's an in-person, hybrid or completely virtual event, we know from experience that sponsors are looking to gain as much engagement as possible from the attendees at the event. With a…
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About: Olivia Cox
Recent Posts by Olivia Cox
5 Reasons Why Awards Should be Part of Your Marketing Strategy
By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 My 7-year-old son just recently wrapped up his basketball season and was so proud to bring home a medal recognizing his team’s success and effort this season. He couldn’t wait to show it off and hang it on his bedroom wall. This story isn't a unique one nor is…
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Compelling Headlines to Attract your Audience
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 What’s the longest word, title or phrase you’ve heard? Besides Mary Poppins’ supercalifragilisticexpialidocious (No, I didn’t spell that right on my first try). I’d wager that most of us remember this as a joke — we find it funny to keep this word in our head for those random moments of…
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When Promotional Materials Get in the Way of a Sale
By Mike LessiterPresident, Lessiter Mediamlessiter@lessitermedia.com262-777-2403 Every organization, and every salesperson, subscribes to its own sales M.O. But if you’re in the business of selling a service or an expertise more so than a physical widget, the best supplementary sales tool is not a catalog, piece of literature or even a price book. Nope. Your best tool is…
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