Recent Posts by Olivia Cox

Next-Level AI Video Marketing Tools

By Jack SchubertMarketing Associate, Lessiter Mediajschubert@lessitermedia.com262-777-2448 The last few years of technology have been ground breaking in every aspect. I've been blown away by the rapid growth and adoption of AI in the world of business and marketing, especially when it comes to video content creation and editing. Just a few years ago, in 2020,…
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7 Tips to Get That Digital Ad Click

By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 In the age of digital ads, have you asked yourself how you can distinguish your web ad and get more traffic than your ad neighbor? As one of the widest forms of marketing used today in the online world, banner ads are seen in all shapes, sizes and…
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What Marketers Need to Know About Cash Flow vs. Profit

By Michael StortsV.P. of Finance & Administration, Lessiter Mediamstorts@lessitermedia.com262-777-2433 In the realm of business, understanding the distinction between cash flow and profit is crucial for the sustainability and growth of a company. While both are vital, they represent different aspects of a company's financial health. This week's Marketing Minute delves into the definitions, differences, and…
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Choosing Wisely: TikTok vs. Reels Comparison

By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 In our effort to continually innovate and connect with our audiences in meaningful ways, our team at Lessiter Media recently delved into the realm of short-form video content.  In a previous installment of our Marketing Minute series, we covered the myriad benefits  of incorporating short-form video into your…
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