Olivia Cox, Author at Lessiter Media - Page 12 of 13 Archive

Prime Prospects with the “Yes” Ladder

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 From the initial cold call through proposal, price negotiations, commitment and renewal, the selling process can present several different hurdles to overcome along the way, and a "Yes" is never guaranteed until the signature comes back. But there are two techniques that, when used together, can give you an advantage…

Cleaning Dirty Data

By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Statistics are the lifeblood of any company. It’s important to know how much of your customer base is interested in your products, what you have to offer, and if you’re losing customers because of something. If this data is inaccurate, it’s hard to make actionable changes. Dirty data…

Four Tips To Get Facebook Verified

By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 If you have been pondering whether or not to become Facebook verified, “Just Do It.” Being verified is one of the best ways to establish credibility with your audience. Don't underestimate the power of the blue checkmark, it could be the difference needed in potential customers wanting to…

5 Ways to Use Instagram Stories for Your Next Campaign

By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 Instagram Stories are a great marketing tool not just in their ability to reach a massive audience (the platform has 2 billion monthly active users!) They allow us to engage with our audience instantly through visually dynamic content and incorporate interactivity features like swipe-up links and polls. Additionally, Instagram Stories have the…

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Prime Prospects with the “Yes” Ladder

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