About: Olivia Cox

Recent Posts by Olivia Cox

The Lighter Side of Marketing

The Lighter Side of Marketing
By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 Marketing doesn’t always have to be serious. In fact, injecting humor and fun into your campaigns can build stronger connections with your audience. Whether it’s through playful comics, interactive quizzes, or light-hearted contests, these tactics make your brand memorable and approachable. The lighter side of marketing taps into…
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Proactive vs. Reactive Selling

Proactive vs. Reactive Selling
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 When you go on vacation, do you pack everything you might need before leaving, or do you make multiple stops along the way or during vacation to get what you forgot? Most of us would choose the first option. Why waste time playing catch-up when you could plan…
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4 Lessons from Failed Marketing Campaigns

4 Lessons from Failed Marketing Campaigns
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Nobody likes to admit failure, but it happens to everyone—even the most successful brands. Sometimes, even the best-laid marketing campaigns miss the mark and fall short of expectations. These failed marketing efforts, while often embarrassing and costly, provide a unique opportunity for learning and growth.…
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3 Ways to Help Build Your Leads

3 Ways to Help Build Your Leads
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com One of the most important ways to grow your business is by capturing leads. Depending on your business, this may look different. You may present an unknown user with a modal pop-up message asking them to subscribe to your e-newsletter. Or you could promote a free download to be…
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