Recent Posts by Michelle Drewek

USPS Informed Delivery

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Last fall, the United States Postal Service® (USPS) launched Informed Delivery, a free digital service available to residential consumers that allows them to digitally preview their letter-sized mailpieces and manage their packages scheduled to arrive soon. Informed Delivery is an optional notification service that makes mail more convenient…
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6 Actionable Ideas to Market and Execute your Anniversary Event 

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media We recently celebrated the silver anniversary of Lessiter Media’s National No-Tillage Conference — an educational event for farmers practicing conservational tillage practices that has drawn more than 19,000 in total attendance since 1993. Twenty five years of planning, marketing and executing this and several other annual conferences has produced…
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Rural Lifestyle Dealer’s Woolf Receives American Agri-Women President Award

MINNEAPOLIS, Minn. — Rural Lifestyle Dealer Managing Editor Lynn Woolf was recognized at the American Agri-Women national convention was honored with the organization’s President’s Award, along with Arwen McGilvra. President Doris Mold of Minnesota remarked on the great amount of work Wolf and McGilvra did for the all-volunteer organization during the year and thanked them…
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Talent Scouting … It’s YOUR Job

James DeGraff is a young professional that came to us through our internship program at Lessiter Media. After two terms with us, intern coordinator Kim Schmidt recognized the alignment with LM’s core values and editorial strengths and added him to the newly founded Lessiter Media Depth Chart. When an editorial position opened up, we pulled DeGraff from the…
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