Recent Posts by Michelle Drewek

A/B Testing is More Than Just Subject Lines

By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media When thinking about A/B testing, email subject lines undoubtedly come to mind – and for good reason. They are simple to setup and execute, and the data is easy to analyze. And while subject line testing combinations are virtually endless, there comes a time when every marketer feels…
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Liz Grady Receives 2018 Frank Lessiter Ag Media Scholarship

From the May 2018 Lessiter Link newsletter On April 26, Frank, Pam and Mike Lessiter attended the University of Wisconsin-Madison’s Life Sciences Communication (LSC) Student & Donor Reception for the presentation of the annual Frank Lessiter Ag Media Scholarship. Mike established the scholarship in 2013 to recognize company founder and chairman Frank Lessiter while also…
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Riverside Elementary School Kid’s Choice Day 2018

On Friday, May 18, 2018, 2 staff members participated in Riverside Elementary School's Kid's Choice Day. James Kolterman from our art department and Laura Vietmeyer from our digital media department, gave students an inside look at the production process for video commercials. Students were then given the same equipment we use on our own video shoots to go out…
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GDPR is 1 Week Away … Are You Ready?

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media If you have been on the Internet at all in recent months, chances are you have encountered 2018’s most popular 4 letters in the alphabet — GDPR. We are 1 week away from the May 25 effective start date of the latest data and privacy protection regulation. The…
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