About: Michelle Drewek

Recent Posts by Michelle Drewek

Don’t Ax the Fax

Don’t Ax the Fax
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Some of the most iconic things of the 1980s includes big hair, boom boxes, neon everything, Nintendo and the Rubik’s cube. Some might add the fax machine. Before email marketing took off in the late ’90s, marketers depended on direct mail, phone and fax campaigns to deliver their…
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A/B Testing is More Than Just Subject Lines

A/B Testing is More Than Just Subject Lines
By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media When thinking about A/B testing, email subject lines undoubtedly come to mind – and for good reason. They are simple to setup and execute, and the data is easy to analyze. And while subject line testing combinations are virtually endless, there comes a time when every marketer feels…
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Liz Grady Receives 2018 Frank Lessiter Ag Media Scholarship

From the May 2018 Lessiter Link newsletter On April 26, Frank, Pam and Mike Lessiter attended the University of Wisconsin-Madison’s Life Sciences Communication (LSC) Student & Donor Reception for the presentation of the annual Frank Lessiter Ag Media Scholarship. Mike established the scholarship in 2013 to recognize company founder and chairman Frank Lessiter while also…
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Riverside Elementary School Kid’s Choice Day 2018

On Friday, May 18, 2018, 2 staff members participated in Riverside Elementary School's Kid's Choice Day. James Kolterman from our art department and Laura Vietmeyer from our digital media department, gave students an inside look at the production process for video commercials. Students were then given the same equipment we use on our own video shoots to go out…
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