From the May 2018 Lessiter Link newsletter On April 26, Frank, Pam and Mike Lessiter attended the University of Wisconsin-Madison’s Life Sciences Communication (LSC) Student & Donor Reception for the presentation of the annual Frank Lessiter Ag Media Scholarship. Mike established the scholarship in 2013 to recognize company founder and chairman Frank Lessiter while also…
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Recent Posts by Michelle Drewek
Riverside Elementary School Kid’s Choice Day 2018
On Friday, May 18, 2018, 2 staff members participated in Riverside Elementary School's Kid's Choice Day. James Kolterman from our art department and Laura Vietmeyer from our digital media department, gave students an inside look at the production process for video commercials. Students were then given the same equipment we use on our own video shoots to go out…
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GDPR is 1 Week Away … Are You Ready?
By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media If you have been on the Internet at all in recent months, chances are you have encountered 2018’s most popular 4 letters in the alphabet — GDPR. We are 1 week away from the May 25 effective start date of the latest data and privacy protection regulation. The…
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5 Google Analytics Metrics You Should Already Be Tracking
By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media For every campaign you launch, it is vital to know how your efforts are being received by your audience. Google Analytics may seem daunting to navigate through, but once you understand the basic concepts it will become an essential tool for reviewing your marketing efforts. Watching the…
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