By Mike Lessiter, President, Lessiter Media From the Getting To Know column of the May 2018 Lessiter Link newsletter Editor’s Note: A career newspaperman, John joined as associate editor of Farm Equipment in February 2009. In a quick indoctrination, he flew to California on a cover-story assignment just 72 hours after starting the job. By…
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Recent Posts by Michelle Drewek
Ramp Up your Reporting with Google Data Studio
By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Time is finite, so finding ways to maximize what we can accomplish within that framework is of the utmost importance. Although still in beta mode, Google Data Studio has proven to be an asset to our data-collecting processes. It takes the analytics from Google’s reporting products —…
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Directory Project Tests Early Staff’s Mettle
From the Lessiter Lore column of the May 2018 Lessiter Link newsletter Frank and Pam purchased American Farriers Journal in January 1992. (In fact, Mike and Frank had a memorable trip driving to Massachusetts for the closing and to bring home issues and film. On the drive back, Mike stopped at a pay phone to…
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4 Keys to Transforming Your Print Advertising from Passive to Powerful
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media In today’s technologically-fixated world where people are constantly connected to one device or another, some marketers would have you believe that digital marketing is the only way to go. But a reality check on the science of marketing perception and consumer behavior proves time and again that print…
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