From the July 2018 Lessiter Link newsletter In 2016, Frank and Mike established the Pam Lessiter Legacy Scholarship to honor Pam’s long-lasting contributions to LM. Along with her husband, Frank, Pam co-founded LM in 1981 and played a key role in guiding it through some challenging periods. Pam has been dedicated to hard work, self-improvement…
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Recent Posts by Michelle Drewek
Subject lines that defy the delete button
By Emily Monday, emonday@lessitermedia.com Marketing Associate, Lessiter Media Picture this. You spend hours drafting the perfect email to send to your customers to announce your newest product. You hit send and wait for the responses and orders to come pouring in…but nothing happens. Chances are, a number of the customers on your email list never received…
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6 Essential Elements of the Editing Process
By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media Before releasing your content into the wild — whether it’s a digital or print piece — it needs to be put through a thorough editing process. While this seems like common sense, we know errors happen often. In a traditional news setting, a formal editing process comes…
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Lessiter Media Marketing Minute
From the July 2018 Lessiter Link newsletter The Lessiter Media Marketing Minute is a joint effort among the Marketing/Audience Development and Digital Media teams to bring a once-per-week email newsletter mailing to our Magazine Manager list of advertisers and marketers. It provides actionable ideas from our own campaigns, industry best practices and lessons learned from…
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