By Frank Lessiter, Chairman From the Lessiter Lore column of the July 2018 Lessiter Link newsletter After Pam and I purchased No-Till Farmer and Farm Building News in March of 1981, we had 10 months to put together the lineup of speakers and promote the National Farm Builder Show being held in St. Louis during…
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Recent Posts by Michelle Drewek
What is a Unified Audience Database?
By Bree Greenawalt, breeg@lessitermedia.com Sr. Manager Data & Ad Services, Lessiter Media Have you heard the term Unified Audience Database (UAD) yet? If you have, you’ve likely been day dreaming about the possibilities a UAD could bring to your marketing program. If you haven’t, let me introduce you. A Unified Audience Database is a database combining…
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What Your Audience Wants From You
By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media As a media professional, I am constantly evaluating consumer advertising I see. I would like to think that I’m not vulnerable to the targeted marketing tactics, but when a brand tailors their message to my specific needs or interests, I can’t resist! This is the effect you…
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Pam Lessiter Scholarship
From the July 2018 Lessiter Link newsletter In 2016, Frank and Mike established the Pam Lessiter Legacy Scholarship to honor Pam’s long-lasting contributions to LM. Along with her husband, Frank, Pam co-founded LM in 1981 and played a key role in guiding it through some challenging periods. Pam has been dedicated to hard work, self-improvement…
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