About: Michelle Drewek

Recent Posts by Michelle Drewek

6 Essential Elements of the Editing Process

6 Essential Elements of the Editing Process
By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media Before releasing your content into the wild — whether it’s a digital or print piece — it needs to be put through a thorough editing process. While this seems like common sense, we know errors happen often. In a traditional news setting, a formal editing process comes…
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Lessiter Media Marketing Minute

From the July 2018 Lessiter Link newsletter The Lessiter Media Marketing Minute is a joint effort among the Marketing/Audience Development and Digital Media teams to bring a once-per-week email newsletter mailing to our Magazine Manager list of advertisers and marketers. It provides actionable ideas from our own campaigns, industry best practices and lessons learned from…
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Convert Site Visitors with Retargeting

Convert Site Visitors with Retargeting
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Let’s pretend you're in the market for a new bed pillow. You start researching top rated pillows and visit their web sites to read testimonials and better understand what makes their product so great. But now you find that wherever you go online the same “world’s best pillow”…
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Gritty-Up Everybody!

By Mike Lessiter, President, Lessiter Media From the Mike Drop column of the July 2018 Lessiter Link newsletter I’m going to say it. I grew up with generic snacks, just 2 warm-weather vacations and sports without playing-time rules. Without the constant eyes of authority, trouble was found as often as fun, but you owned both.…
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