About: Michelle Drewek

By Tory Terrill Marketing Associate, Lessiter Media Consumer behavior has changed more in the last 10 years than in the past 100. Consumers today are much more informed and deliberate about their purchasing decisions. As a result, the stakes are higher for your marketing and sales teams to find new, innovative ways to capture sales…

By Bree Greenawalt, breeg@lessitermedia.com Sr. Manager Data & Ad Services, Lessiter Media Have you heard the term Unified Audience Database (UAD) yet? If you have, you’ve likely been day dreaming about the possibilities a UAD could bring to your marketing program. If you haven’t, let me introduce you. A Unified Audience Database is a database combining…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media As a media professional, I am constantly evaluating consumer advertising I see. I would like to think that I’m not vulnerable to the targeted marketing tactics, but when a brand tailors their message to my specific needs or interests, I can’t resist! This is the effect you…