About: Michelle Drewek

By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media It's easy to get swept away in the current of digital marketing. With all the shiny buttons and blinking lights, it's hard not to get pulled into the "next big thing" — and that's not necessarily a bad thing, but is it what's best for business? Too often,…

By Tory Terrill Marketing Associate, Lessiter Media Consumer behavior has changed more in the last 10 years than in the past 100. Consumers today are much more informed and deliberate about their purchasing decisions. As a result, the stakes are higher for your marketing and sales teams to find new, innovative ways to capture sales…