The 80/20 rule is one of the most helpful concepts for life and time management. This rule suggests that 20% of your activities will account for 80% of your results. The 80/20 rule is also called the “Pareto Principle.” It was named after its founder, the Italian economist Vilfredo Pareto, back in 1895. He noticed…
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Recent Posts by Michelle Drewek
Expanding the Reach of Print Content & Advertising with Digital Platforms
By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media We live in the Digital Age. As a result, digital strategies have been pushed to the forefront in modern marketing. Those that cling to a “print first” mentality are often told they need to break this “outdated” mindset. Those who focus on “digital first” are told they’re…
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2 Ways to Save On Postage
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media As a direct marketer, you know how costly postage can be. More often than not, postage is the most expensive part of a direct mail campaign. Well, surprise surprise, when you help reduce the amount of time the United States Postal Service (USPS) needs to sort and deliver…
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What the Heck is EOS?
By Laura Vietmeyer, Digital Content Specialist, Lessiter Media Since distributing copies of What the Heck is EOS? back in June, I’ve heard various reactions from coworkers: “Oh, things make so much more sense now!”, “Hey! We’re not doing [insert book’s suggestion here].” and “So that’s what L10 means!” Hopefully, after reading What the Heck is EOS?,…
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