About: Michelle Drewek

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media We live in the Digital Age. As a result, digital strategies have been pushed to the forefront in modern marketing. Those that cling to a “print first” mentality are often told they need to break this “outdated” mindset. Those who focus on “digital first” are told they’re…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media As a direct marketer, you know how costly postage can be. More often than not, postage is the most expensive part of a direct mail campaign. Well, surprise surprise, when you help reduce the amount of time the United States Postal Service (USPS) needs to sort and deliver…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Did you know that when website visitors are presented with both a video and text, 60% of visitors will watch the video first? While it may come as no surprise that video is a dominant part of the digital age, what may make you raise your brows is…