By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media As a member of the digital media team here at Lessiter Media, knowing how to track the success of various campaigns is a part of the job. My team tracks markers like impressions, engagement, click-thru rates, page views and downloads to determine if advertising efforts for a…
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Tracking the Success of Your Print Campaigns
