About: Michelle Drewek

Recent Posts by Michelle Drewek

9 Tips for Designing Effective Print Ads

9 Tips for Designing Effective Print Ads
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media In a time where digital and social marketing are all the buzz and newly tapped channels for many marketers, print advertising is still a critical component of an effective, comprehensive marketing strategy. A study done 2 short years ago by MarketingSherpa found that 82% of U.S. internet users…
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Why We Need More Company Failures (Small Ones Preferred)

Why We Need More Company Failures (Small Ones Preferred)
By Frank Lessiter, Chairman From the Frankly Speaking column of the December 2018 Lessiter Link newsletter Measuring a company's success often boils down to its staff having a "can do" or a "can't do" attitude. When there's a lack of enthusiasm for new ideas, a company simply can't grow. In fact, it may not survive.…
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How We Did It

How We Did It
Farm Equipment recently concluded its podcast series "How We Did It," conversations with Ag Equipment's Entrepreneurs, which took a look at how family-run farm equipment manufacturers overcame often insurmountable odds to find success. For its final "bonus" episode of the series, longtime editor Dave Kanicki reacted to several listener requests to include Lessiter Media's own story. Dave sat down…
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Lessiter Media Interns Embrace EOS

Lessiter Media Interns Embrace EOS
When this semester’s interns arrived at LM, they were handed a copy of What the Heck is EOS?, the same book that was read by the staff. In addition to reading the book, each intern was to outline one ROCK, or goal, for the quarter. In November, the interns discussed the book and their ROCKs…
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