About: Michelle Drewek

Recent Posts by Michelle Drewek

What is the 2-Minute Rule?

What is the 2-Minute Rule?
By Mollie Nelson, American Farriers Journal Assistant Editor  From the December 2018 Lessiter Link newsletter My goal for professional development was to find something that would help me manage the day-to-day responsibilities of my role more effectively — but I also wanted something I could easily go back to as a resource. My search led…
Read More

Staff Field Trip: Case IH in Racine, Wis.

Staff Field Trip: Case IH in Racine, Wis.
By Kim Schmidt, Managing Editor From the December 2018 Lessiter Link newsletter Editor's note: Much like Doug Anderson's presentation at the ASPIRE meeting, the Case IH trip was organized to help staff connect with our customers and gain a better understanding of one of the industries we serve. After Dave Kanicki and I visited Case…
Read More

Align Technology and Strategy with a MarTech Stack Visualization

Align Technology and Strategy with a MarTech Stack Visualization
By Brad Hemze, bhemze@lessitermedia.com Technology Director, Lessiter Media Today, there are over 8,000 technology services available to support your marketing activities. With so many choices how does one begin to sort through the “shiny new objects” with their promises of “fame and glory” and blissful “happily ever after” outcomes? Answer: The Marketing Technology Stack Visualization. What…
Read More

Lean Into Your Work Every Day

Lean Into Your Work Every Day
By Chelsea Moskow, American Farriers Journal Editorial Intern From the December 2018 Lessiter Link newsletter Doug Anderson emphasizes our responsibility to our audiences. Each of us plays an important role in producing content and conferences for our respective audiences. But how do we know if we're hitting the mark? At the ASPIRE meeting on Nov.…
Read More

Recent Comments by Michelle Drewek

No comments by Michelle Drewek yet.