About: Michelle Drewek

Recent Posts by Michelle Drewek

Align Technology and Strategy with a MarTech Stack Visualization

Align Technology and Strategy with a MarTech Stack Visualization
By Brad Hemze, bhemze@lessitermedia.com Technology Director, Lessiter Media Today, there are over 8,000 technology services available to support your marketing activities. With so many choices how does one begin to sort through the “shiny new objects” with their promises of “fame and glory” and blissful “happily ever after” outcomes? Answer: The Marketing Technology Stack Visualization. What…
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Lean Into Your Work Every Day

Lean Into Your Work Every Day
By Chelsea Moskow, American Farriers Journal Editorial Intern From the December 2018 Lessiter Link newsletter Doug Anderson emphasizes our responsibility to our audiences. Each of us plays an important role in producing content and conferences for our respective audiences. But how do we know if we're hitting the mark? At the ASPIRE meeting on Nov.…
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Lessiter Media Supports What You Support!

Lessiter Media Supports What You Support!
From the December 2018 Lessiter Link newsletter Through the company’s H.O.P.E. Program (Helping Others with Philanthropic Efforts) each full-time staff member may direct up to $350 to a charitable organization of their choosing. Here's a list of organizations supported during 2018: 826LA Advocates of Ozaukee Alzheimer’s Association American Cancer Society Big Brothers Big Sisters Children's…
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9 Tips for Designing Effective Print Ads

9 Tips for Designing Effective Print Ads
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media In a time where digital and social marketing are all the buzz and newly tapped channels for many marketers, print advertising is still a critical component of an effective, comprehensive marketing strategy. A study done 2 short years ago by MarketingSherpa found that 82% of U.S. internet users…
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