Recent Posts by Michelle Drewek

‘Tis the Season for Marketing

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Politics and sports are two of the most divisive topics in our country, but yesterday — Valentine’s Day — is right there with them. The battle lines have been drawn and you either think it’s the most romantic day of the year, or a manufactured “holiday” courtesy of…
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3 Ad Perception Study Takeways

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media In our travels attending marketing and B2B events, seasoned marketers continue to describe print advertising as the “air cover” in a marketing plan, the first method to turn to and the one that makes all other tactics more effective. Of course, the “air-cover plan” is carefully prepared and…
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4 Email Marketing Trends to Make the Most Out of Your List

By Alison Green, agreen@lessitermedia.com Marketing Associate, Lessiter Media In a previous Marketing Minute, Why Your List Is Your Most Valuable Asset, we shared list building and nurturing tips for boosting your promotional success. The bottom line: pay more attention to your list and it will repay you many times over. Abuse or ignore it, and it…
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What is the 2-Minute Rule?

By Mollie Nelson, American Farriers Journal Assistant Editor  From the December 2018 Lessiter Link newsletter My goal for professional development was to find something that would help me manage the day-to-day responsibilities of my role more effectively — but I also wanted something I could easily go back to as a resource. My search led…
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