About: Michelle Drewek

Recent Posts by Michelle Drewek

3 Ad Perception Study Takeways

3 Ad Perception Study Takeways
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media In our travels attending marketing and B2B events, seasoned marketers continue to describe print advertising as the “air cover” in a marketing plan, the first method to turn to and the one that makes all other tactics more effective. Of course, the “air-cover plan” is carefully prepared and…
Read More

4 Email Marketing Trends to Make the Most Out of Your List

4 Email Marketing Trends to Make the Most Out of Your List
By Alison Green, agreen@lessitermedia.com Marketing Associate, Lessiter Media In a previous Marketing Minute, Why Your List Is Your Most Valuable Asset, we shared list building and nurturing tips for boosting your promotional success. The bottom line: pay more attention to your list and it will repay you many times over. Abuse or ignore it, and it…
Read More

What is the 2-Minute Rule?

What is the 2-Minute Rule?
By Mollie Nelson, American Farriers Journal Assistant Editor  From the December 2018 Lessiter Link newsletter My goal for professional development was to find something that would help me manage the day-to-day responsibilities of my role more effectively — but I also wanted something I could easily go back to as a resource. My search led…
Read More

Staff Field Trip: Case IH in Racine, Wis.

Staff Field Trip: Case IH in Racine, Wis.
By Kim Schmidt, Managing Editor From the December 2018 Lessiter Link newsletter Editor's note: Much like Doug Anderson's presentation at the ASPIRE meeting, the Case IH trip was organized to help staff connect with our customers and gain a better understanding of one of the industries we serve. After Dave Kanicki and I visited Case…
Read More

Recent Comments by Michelle Drewek

No comments by Michelle Drewek yet.