About: Michelle Drewek

Recent Posts by Michelle Drewek

Mike Drop: Takin’ Care of Business

Mike Drop: Takin’ Care of Business
By Mike Lessiter, President From the Mike Drop column of the February 2019 Lessiter Link newsletter In each of the last 3 months, I’ve represented LM at 3 media executive events — the Niche Media CEO Summit, the Media Growth Council and, last week, the Specialized Industry Publishers Assn. (SIPA) Owner’s Retreat. I’ve found each to…
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The ‘Rest of the Story’

The ‘Rest of the Story’
By Dave Kanicki, Publisher From the February 2019 Lessiter Link newsletter Back in December, listeners of the Farm Equipment podcast series, “Conversations with Ag Equipment’s Entrepreneurs,” asked about LM’s story. Frank, Pam and Mike Lessiter were subsequently interviewed, and the resulting Jan. 10 podcast ran a little over 30 min. long. The actual interview/conversation, however, lasted well over an…
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Advantages of Rich Media Advertising

Advantages of Rich Media Advertising
By James Kolterman, jkolterman@lessitermedia.com Graphic Designer, Lessiter Media We are all familiar with standard ads like common display or text ads, which sell with words or pictures. These forms of advertising are great, but there is another format that can really engage an audience — rich media ads. These ads let the user engage and interact…
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The Anatomy of a Successful Print Ad Campaign

The Anatomy of a Successful Print Ad Campaign
By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media What does it take to piece together the perfect print ad campaign? What are the essential elements you need to include to ensure your print advertising efforts are worthwhile? In our past Marketing Minute, “9 Tips For Designing Effective Print Ads,” Joanne shared our company’s best practices…
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