By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Last November, my colleague Joe Kuenzle shared a Marketing Minute on improving your video production process by using a smartphone. In it, he outlined the advantages of using your smartphone to capture high-quality video, and it got me thinking, "could my smartphone take good enough pictures for print…
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About: Michelle Drewek
Recent Posts by Michelle Drewek
Spring Cleaning in Digital Marketing
By Bree Greenawalt, breeg@lessitermedia.com Sr. Manager Data & Ad Services, Lessiter Media Quick question — what's more important, your audience or the content of your message? The answer is your audience! Without the right list, the best marketing and content in the world will fall on deaf ears. Back in November, Patrick Sharpe shared a Marketing…
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5 Branding Mistakes to Avoid in 2019
By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Your company’s brand should be loud and clear throughout all of your marketing efforts, be it print, digital or otherwise. If you don’t keep your brand consistent, you make it difficult for your audience members to latch onto you as loyal customers, consumers, readers, viewers, etc. In…
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Staffing Updates
From the February 2019 Lessiter Link newsletter Kim Schmidt Kim has been promoted to Executive Editor of Farm Equipment and Rural Lifestyle Dealer. Kim joined FE in June 2012 as Managing Editor and has played an integral part in the magazines' growth and influence. In her expanded role, Kim will be responsible for all of FE's print and digital content, as…
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