On Friday, April 26, 2018, a group of 2 staff members participated in Brookfield Elementary School's High Interest Day. Jeff Lazewski from our art department, and Laura Vietmeyer from our digital media department, gave students an inside look at the production process for video commercials. Students were then given the same equipment we use on our own video shoots…
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Recent Posts by Michelle Drewek
Allison Breunig Named 2019 Frank Lessiter Ag Media Scholar at University of Wisconsin
By Mike Lessiter, President The University of Wisconsin and College of Agricultural & Life Sciences announced the 2019 recipient of the Frank Lessiter Ag Media Scholarship. This year's recipient, Allison Breunig, received the award at the April 25 event at the Pyle Center on campus in Madison, Wis. The annual Frank Lessiter Ag Media Scholarship…
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5 Benefits of Using Project Management Software
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Are you and your team continuously juggling several different projects, plans, tasks and long-term goals, but there’s a disconnect in communication and status updates? A promising and proven solution for timely project completion: a project management (PM) software. According to PMI Pulse of the Profession 2017, “A lack…
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4 Steps to Develop a Customer Recognition Program
By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Marketing is all about building a customer base and retaining loyalty. Each of our efforts is an attempt to keep current customers engaged, attract new customers and ultimately have both remain lifetime purchasers. Outside of traditional marketing campaigns, we found great success in recognizing our customers through dedicated…
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