About: Michelle Drewek

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Most marketers are well acquainted with traditional cornerstone promotional categories like email, direct mail, print and social media. But one "secret weapon" that many marketers have yet to leverage are giveaways. No matter the size of your business or the markets you serve, a giveaway can provide an…

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media We often hear that millennials — the generation generally categorized as being born between 1981 and 1996 — have killed a lot of mainstays of previous generations, including napkins, homeownership, cereal, retirement and much, much more. As a millennial myself, I take umbrage with a number…