About: Michelle Drewek

Recent Posts by Michelle Drewek

Optimizing Your Direct Mail Message

Optimizing Your Direct Mail Message
By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media When it comes to direct mail marketing, message length can impact response significantly. The question that many marketers often struggle to answer is, “which is more effective: long copy or short copy?” Since the rise of the internet, it seems there is an unlimited amount of information out…
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Lessiter Media Welcomed Back to Quad

Lessiter Media Welcomed Back to Quad
From the July 2019 Lessiter Link newsletter On July 23, Frank Lessiter (Lessiter Media's founder) and Kim Schmidt (executive editor) took interns Betsy Barthelemy, Brennen Wilson, Jeff Wardon, KC Hubbell, Melissa Martincich, and Rebekah Lindner, along with newcomer staff Kristen Kubisiak, Alison Green and Ben Thorpe, on a field trip to Quad Graphics in West Allis. Long-time Quad employees Carrie, Kristen…
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How to Optimize Your HTML Emails

How to Optimize Your HTML Emails
By KC Hubbell, khubbel@lessitermedia.com Marketing Associate, Lessiter Media In my previous Lessiter Marketing Minute, Creating A Successful Email: HTML Vs Plain-Test, I talked about how and why a plain-text email can benefit your marketing campaign. However, just because plain-text emails CAN produce higher open and click rates doesn't mean they ALWAYS perform better. In fact, in…
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Which Print Marketing Myths Are You Buying Into?

Which Print Marketing Myths Are You Buying Into?
By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Although the world of digital automation, personalization and predictive text is attractive to the marketer's eye, there will always be something genuine and sincere about print marketing. Even in my personal life, I prefer receiving a handwritten thank you card in the mail over a text message…
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