About: Michelle Drewek

Recent Posts by Michelle Drewek

AFJ Commemorates Equine History with Special Product

AFJ Commemorates Equine History with Special Product
By Jeremy McGovern, Executive Editor/Publisher of American Farriers Journal From the September 2019 Lessiter Link Newsletter April 22, 2019 marked the 500th anniversary of the horse's permanent reintroduction to the North American mainland. Landing in Veracruz, Hernan Cortes launched the conquest of the Aztec empire, in which the horse played a crucial role. Colonial powers…
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4 Creative Magazine Inserts You’d Have to See to Believe

4 Creative Magazine Inserts You’d Have to See to Believe
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media We've all been there...sitting down early on a weekend morning with a good cup of coffee and the newest issue of your favorite magazine. Ready for a relaxing read, you crack open the issue...and suddenly... what seems like a half dozen or so loose insert cards rain down…
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Avoid Spam Filters When Sending Emails

Avoid Spam Filters When Sending Emails
By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media Do you have low email open rates? If so, that could mean your emails are getting flagged by spam filters. This is a dilemma that all marketers face due to the fact that 1 out of every 5 emails sent gets filtered as spam. According to Return Path’s…
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5 Reasons to Hire a Freelancer

5 Reasons to Hire a Freelancer
By Joanne Volkert, jvolkert@lessitermedia.comMarketing Manager, Lessiter Media Feeling overwhelmed with your to-do list at work? How often is your answer, “I don’t have enough time,” when you’re questioned for past due projects? Well, you’re not alone. Does this sound familiar… You build your marketing plan/budget in the fall, it gets approved, the new year rolls…
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