Recent Posts by Michelle Drewek

Everyone Has Influence

By Kristen Kubisiak, American Farriers Journal Managing Editor From the September 2019 Lessiter Link newsletter The 2019 Global Leadership Summit attendees have a favorite expression to describe the experience: "It was like drinking from a fire hose." According to Sussex firefight Zach Pratt, a standard fire hose produces about 150 gallons of water per minute…
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Rules For Best Decisions

By Patrick Sharpe, Vice President of Audience Development From the September 2019 Lessiter Link newsletter All of us have trouble making decisions from time to time, particularly when it comes to the ones we make for LM. Decision making can be hard and complex, especially when the consequences of making the wrong decision are high…
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Utilizing Paid Posts On Social Media

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media In the social media marketing world, there are two types of promotions: organic and paid. You may be asking yourself, “Why pay for social media advertising?” When you use organic posts, they only reach those who have chosen to engage with you previously — your “followers.” And as…
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What Do You Do, Really? Here’s 14 …

By Mike Lessiter, President "Mike Drop" column from the September 2019 Lessiter Link newsletter "Hard working people equipping hard working people with knowledge for success." — The LM Passion (EOS Strategic Plan) What do you do? Refining the answer to its basic level, you could say we "scatter the seeds of knowledge." Ideas and knowledge…
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