By Luke Weigel, Marketing Manager From the April 2019 Lessiter Link newsletter On April 2, Dallas, Joanne, Luke and Kim spoke with Janice Blankenburg's Management of Promotion classes within the UW-Milwaukee Lubar School of Business. Their purpose: to inform marketing students about career opportunities niche trade media has to offer. The session began with introductions…
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Recent Posts by Michelle Drewek
Speak “Emoji” Fluently
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Have you ever tried learning another language? It's not easy. But with time and practice you eventually start picking up more words and phrases and have a better understanding of how to apply what you've learned. To many non-millennials, emojis are just that, a foreign language. What started…
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Sales Lead Follow-Through: Slow Response Time Means Lost Sales
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media As we approach another flip of the calendar, I find myself reflecting on the past year and what was all trending in my world here at work. One of the themes that stands out well above the rest is that of lead generation, a topic that is increasingly…
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How Are You Managing the Chaos?
By Christopher Nielsen, cnielsen@lessitermedia.com Manager of Print and Magazine Production, Lessiter Media Whether it’s the shifting of job responsibilities or increasing workload, it’s important to keep up on the status of your projects. The need to add Project Management to your skillset is essential in today’s work environment. Utilizing a program made specifically for the…
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