Interviewer Owen Lessiter (right), interviews dad Mike Lessiter on the history of Lessiter Media and his entry into business journalism.Editor’s Note: Owen Lessiter, Brookfield Central High School Class of 2023, came in just under the wire with his final project before graduation. Assigned to conduct and record a professional interview for a public speaking course, he…
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Recent Posts by Michelle Drewek
How to Use Neuromarketing
By Connor Campbell, ccampbell@lessitermedia.comDigital Media Intern, Lessiter Media I bet that if I start describing sour Skittles or Sour Patch Kids, your mouth starts to water. Everyone has seen commercials from our favorite fast food restaurants showing fresh, salty fries or juicy, stacked burgers. When you’re hungry, you’re likely to remember that commercial you saw for…
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10 Design Tips for Non-Designers
By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media Have you ever come across a promotional piece — whether it was an email, a flyer, a print ad, or something else — and thought to yourself, "that is not a very nice looking ad!" Maybe it's just the designer in me, but it seems to be becoming…
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Put Your Customers First with These User Experience Strategies
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media A great user experience is essential for any website to succeed, as it can help increase engagement, conversions, and ultimately, revenue. Your website should be treated with as much care as you would a showroom or storefront. Elements of website user experience include: navigation, mobile responsiveness, loading speed, visual design,…
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