Recent Posts by Michelle Drewek

Top 12 of 2019

By Brad Hemze, bhemze@lessitermedia.com Technology Director, Lessiter Media Over the last 12 months, we’ve published 51 Marketing Minutes covering topics such as print advertising, holiday marketing, rich media advertising, effective lead generation, and much more! You can view all 51 editions in our Lessiter Media Marketing Minute archive here. As we near the end of 2019, we…
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3 Factors that Affect your Google Ads Quality Score

By Sid Dwivedee, sdwivedee@lessitermedia.com Digital Media Intern, Lessiter Media The power of search engine advertising boils down to one simple fact — companies advertising on search engines, like Google, only have to pay for ads that reach people who already have a demonstrated interest in the advertiser’s product. Users profess an interest in your product every…
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Lessiter Link-Ups: Jeremy McGovern & Michael Storts

Moderated by Rachel Hanrahan, Digital Content Specialist From the Lessiter Link-Up column of the April 2019 Lessiter Link newsletter Jeremy McGovernJob Title: Executive Editor and Publisher for AFJ and the International Hoof-Care SummitYears of Experience: 20 (11 at LM)Revealed Fact: Worked at Astronomy.com for 7 years, where he met Michael Ellis Michael StortsJob Title: Vice…
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Bree Greenawalt, Quarterly Core Values Recipient

From the April 2019 Lessiter Link newsletter This quarter's recipient is Bree Greenawalt. A professional jack of all trades at LM, her official title is Senior Manager of Data, Events and Ad Services. But you'll find her involved in many areas outside of core responsibilities on a daily basis. She is LM's "go-to person" when…
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