About: Michelle Drewek

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Like other engagement metrics, exit rates are an important part of your marketing analysis. They offer quality insights into your audience's behavior on and journey through your website. An "exit page" is the last page a user visited before exiting your website. Regularly monitoring which pages are experiencing the…

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media Many businesses today rely heavily on tradeshows and conferences as their primary source for generating sales prospects and nurturing along relationships with existing prospects and customers. As most in-person industry meetings and events went on hiatus in 2020 or transitioned to an online format, we learned the hard way…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi As we navigated the challenges of 2020, it forced us to take a step back and review how business was being done. When tried and true strategies stopped being as effective as we had built them to be, we had to go back to the drawing board and revisit the…

By Patrick Sharpe, psharpe@lessitermedia.com VP of Audience Development, Lessiter Media If you have sales responsibilities, you don’t need to be reminded how critical having direct conversations with a customer is to your sales success. Even in the best of years, conversing with them can be a challenge and last year was certainly no exception. Thankfully there are…