Recent Posts by Michelle Drewek

Cover Crop Innovators Acquired by Lessiter Media Ag Division

(BROOKFIELD, WIS.) Lessiter Media Inc., publisher of various print and digital products and events serving the agricultural and equine industries, has acquired Cover Crop Innovators from longtime farmer and consultant Steve Groff, Holtwood, Pa. The announcement was made January 8 in front of attendees at the 28th Annual National No-Tillage Conference in St. Louis, Mo. The acquired property will be…
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5 Tips to Stay on Track in 2020

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Did you know that in 1966, Time magazine published an essay called "The Futurists?" This essay predicted that "machines will be producing so much that everyone in the U.S. will, in effect, be independently wealthy." Without even lifting a finger, the average non-working family could expect to earn…
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Top 12 of 2019

By Brad Hemze, bhemze@lessitermedia.com Technology Director, Lessiter Media Over the last 12 months, we’ve published 51 Marketing Minutes covering topics such as print advertising, holiday marketing, rich media advertising, effective lead generation, and much more! You can view all 51 editions in our Lessiter Media Marketing Minute archive here. As we near the end of 2019, we…
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3 Factors that Affect your Google Ads Quality Score

By Sid Dwivedee, sdwivedee@lessitermedia.com Digital Media Intern, Lessiter Media The power of search engine advertising boils down to one simple fact — companies advertising on search engines, like Google, only have to pay for ads that reach people who already have a demonstrated interest in the advertiser’s product. Users profess an interest in your product every…
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