About: Michelle Drewek

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media If there is one keyword that all businesses should keep top-of-mind, it’s "customer." Customers play a key role in fueling the growth of any business. Therefore, investing time, money and energy into providing proper customer support to all your clients is an absolute necessity. A great tool to help you…

By Joseph Kuenzle, jkuenzle@lessitermedia.com Audio Visual Manager, Lessiter Media Video can be a powerful, fun way to convey your marketing message. After the filming, editing and production process is complete, you’re left with a marketing piece that can be used in a number of ways. But how will people be able to see your creation?…

By Bree Greenawalt, breeg@lesspub.com Sr. Manager of Data & Events, Lessiter Media As we celebrate our 100th issue of the Marketing Minute this week, we are reminded that milestones are a fantastic opportunity to engage with the people that make it possible. In a world that revolves around data, we aren’t limited to celebrating just…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Twitter has become a question mark for marketers as they determine which social media platforms to utilize and to what extent. Tweets have the shortest lifespan of any social media post, about 18 minutes (Epipheo), and character limits that create copy editing restrictions other platforms don't impose. It's…