Recent Posts by Michelle Drewek

The Swiss Army Knife of Marketing Tools

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Have you ever looked at a shrinking list of leads and thought to yourself, "we're running out of customers — we're doomed!" OK, that's maybe a little overdramatic, but a dwindling pool of prospects can be concerning and stressful. The reality is, you aren't running out of customers, you just haven't…
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2022 Frank Lessiter Ag Media Scholarship Recipient: Emma Schatz

Majors: Life Sciences Communication and Environmental Studies with a certificate in Chican@/Latin@ StudiesHometown: Racine, WI "This scholarship is a huge honor and I am incredibly grateful to the donors for making this happen. The financial support given through this scholarship will help me participate in a study abroad program during Spring 2022. I am hoping to enroll…
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The Finishing Touch to a Great Video or Podcast

By Joseph Kuenzle, jkuenzle@lessitermedia.comAudio Visual Manager, Lessiter Media In the past I've shared some tips on how to leverage podcasts and videos to be a part of your overall marketing plan. Both of these tools share a common component that can be critical their success — music. Music holds a special place in our world, having the power to bring…
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5 Benefits of Contests for Your Business

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media As I watched “One Shining Moment” after Kansas’s win to close out another exciting March Madness, I couldn’t help but think back to three short weeks ago when we were all scrambling to get our brackets submitted. The excitement, anticipation, the “I’ve got this” feeling. Although I tied…
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