Brookfield, Wis. — Lessiter Media’s No-Till Farmer and Farm Equipment editors were recognized by the American Society of Business Press Editors with regional awards in the association’s 2024 Azbee Awards of Excellence and have been announced as national finalists for the program as well. Honoring the best in B2B media, the Azbee Awards recognize outstanding work by business, trade,…
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Recent Posts by Michelle Drewek
Analytics Tips from a Pro
Our in-house digital media expert, Michelle Drewek, joined publishing and marketing consultant Greg Krehbiel on his podcast recently to discuss the importance of context when it comes to data, and how audience feedback can improve your content marketing strategy. Check out their convo below. You can also read a transcript and summary of their discussion.…
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How to Use the Golden Ratio
By Owen LessiterMarketing Associate, Lessiter Mediaolessiter@lessitermedia.com262-777-2445 There are two things a web designer fears the most: A.I. stealing their job, and the uncertainty of not knowing how to format their content. When confronted by the beast of indecision, a simple yet universal hero swoops in to save the day – the golden ratio. With the…
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Copywriting for Emotional Investment in Your Brand
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media In our previous Marketing Minute, 5 AI Copywriting Strategies for Marketers, we shared ways to automate your copywriting. While artificial intelligence tools are a game changer in the marketing world, it is also an equalizer. If everyone is generating content based on the same search engine results, you can…
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