About: Michelle Drewek

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media In past Lessiter Marketing Minute emails, we've talked about creative ways to expand your reach, whether in print, digital or a combination of the two. And while reach is an extremely important aspect of any marketing campaign, there is an equally important topic that sometimes gets overlooked, and…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Legendary copywriter Joseph Sugarman said it best: "Every product has a unique personality and it is your job to find it.” When it comes to defining a product's unique personality and communicating it to the customer, many marketers go wrong by putting too much emphasis on a product's…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media The key to reaching your entire audience of customers and prospects is a well-balanced and integrated marketing strategy. There is no one-stop solution and if you eliminate one medium, you're likely missing a big portion of your potential audience. The importance of mixing print and digital elements is…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media If you’re looking to shake up your social media marketing you might consider hosting a social media takeover. As Hootsuite defines it, “A social media takeover is when you grant posting privileges to a person of interest, like an influencer, industry expert, or professional. While takeovers are most…