About: Michelle Drewek

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media I never looked forward to writing thank you cards as a kid. After my birthday, Christmas or whatever the occasion may have been, my mom would always make sure I sat down and wrote out thank you cards to family or friends who gave or sent a gift.…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Privacy is becoming somewhat of a novelty as digital media and subsequent advertising becomes more entrenched in our culture. As Google’s Eric Schmidt predicted at the 2015 World Economic Forum in Davos, Switzerland, in the coming years: "There will be so many IP addresses … so many devices,…

By Jeremy McGovern, jmcgovern@lessitermedia.com Executive Editor/Publisher, Lessiter Media Copywriters obsess over the headline and body copy, making sure that the message stays on point. But how many of us have ever stopped and considered the departing salutation on promotional messaging, and how it might influence our audiences? If you haven’t, it may be time to start…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Many facets of our lives have been altered due to the COVID-19 pandemic. As we adjust to life with as little human contact as possible, we as marketers need to think outside the box, now more than ever. QR codes are a touch-free way to get your…