About: Michelle Drewek

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media As marketers, it is easy to get hyper-focused on the end result of our efforts – getting a sale. The problem is that can make us see everyone that encounters our ad message as qualified buyers simply waiting for the right offer or “hook”. When according to…

By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media I'm sure you've never been overwhelmed at work, right? Every deadline gets met, every task goes unmissed, no communication goes awry and you enter and leave each day on time. Of course, we all know that as nice of a sentiment as that it, it is far from realistic. But…

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. If you want to generate leads…

By Jeremy McGovern, jmcgovern@lessitermedia.comExecutive Editor/Publisher, Lessiter Media In my opinion, Denny Hatch is the greatest direct mail curator the world has seen. From direct mail champions like The Wall Street Journal’s Tale of Two Young Men to obscure duds that serve as testaments on what not to do, Denny collected and catalogued direct mail pieces across…