About: Michelle Drewek

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media I'm going to cut to the chase: Backlinks are one of the most important SEO ranking factors that Google uses to determine the quality of your website content. What exactly do I mean by backlinks? Also known as "inbound links" or "external links," backlinks are links from third party…

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media If you're anything like me, or the average American consumer according to a study by the experiential commerce agency SMITH, when we're required to part with our money we can find a myriad of different emotions running through our brains. Is this the BEST choice out of all my options?…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi Understanding the customer is at the core of your business. You need to know who they are and what they want and need. The problem is, there are often glaring holes in our customer databases that leave us wondering who our customers really are. One great way to fill in your…

By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media We're all marketers in some capacity, and generally we all have a pretty good eye for design. But when it comes to communicating changes to our design teams, there can be a disconnect that causes confusion and delay. Constructive feedback makes for better design. From print to web to UX (user experience),…