About: Michelle Drewek

Recent Posts by Michelle Drewek

3 Reasons Why You Should Use Native Content

3 Reasons Why You Should Use Native Content
By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Native content, branded content or sponsored content, has become increasingly popular by offering valuable information and leading to more business. One in three media planners report that using content to engage with their audiences is a top strategic goal, and 50% of marketers plan on increasing their investment…
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How to Use Existing Customers to Grow Your Business

How to Use Existing Customers to Grow Your Business
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Do you have a punch card in your wallets for your favorite shops? Or coupons and rewards cards for different companies? The sound of free fast food, coffee, or movies is enticing, especially when it costs nothing to enroll. The caveat is that you have to return or…
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The Power of 1% Daily Improvement in Marketing and Branding

By Patrick SharpeV.P. Audience Development, Lessiter Mediapsharpe@lessitermedia.com262-777-2405 In the competitive world of marketing and branding, the race to capture attention and create lasting impressions is often overwhelming. The pressure to make big leaps and achieve overnight success leads to burnout and inconsistent results. But the secret to extraordinary growth lies in small, consistent steps… The…
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Beatrice Lazarski Named 2024 Frank Lessiter Ag Media Scholar

Beatrice Lazarski is a Junior from Wauwatosa, Wis., studying Life Sciences Communication, Spanish and Psychology with a certificate in History. After graduation, Beatrice plans on pursuing a career in life science communication and has a strong interest in working in the publishing industry. Using her wide variety of interests, Beatrice hopes to foster cross-cultural communication,…
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