About: Michelle Drewek

Recent Posts by Michelle Drewek

6 Product Bundling Tips to Boost Sales

6 Product Bundling Tips to Boost Sales
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Combo meals. Shampoo and conditioner. Ketchup, relish and mustard. Variety packs. The list goes on. These are all products you’ve seen bundled together and positioned with value savings. Product bundling is a smart way for businesses to boost sales. It simplifies the purchasing decision for customers, especially first-time…
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3 Steps to Create the Perfect Cookie Policy

3 Steps to Create the Perfect Cookie Policy
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media As a kid, having a 'cookie policy' this time of year meant something along the lines of decorating sugar cookies and leaving a plate out for Santa... and sneaking a few for yourself. But as an adult, it takes on a much different meaning, especially when living in…
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When Should a Meeting be an Email

When Should a Meeting be an Email
By John A. Bennett, jbennett@lessitermedia.comDigital Media Director, Lessiter Media We’ve all been there: Sitting in a meeting which lacks focus, purpose, and relevance to our day-to-day workload. When you couple that with the weight of all the tasks that need to be accomplished in a given day, meetings can then become a real hindrance. So,…
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How the Pandemic Has Shaped Digital Media Trends

How the Pandemic Has Shaped Digital Media Trends
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media The end of 2021 marks 2 years since our lives were de-railed by the pandemic. What we once thought would be a 2-week inconvenience has now become our new way of life, attesting to humankind’s adaptability. Unsurprisingly, one of our only forms of connection during this era of…
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