About: Michelle Drewek

Recent Posts by Michelle Drewek

Why Podcasts Make Good (Business) Sense

Why Podcasts Make Good (Business) Sense
By John A. Bennett, jbennett@lessitermedia.comDigital Media Director, Lessiter Media If you are like me, you might be a little surprised on how podcasts have moved into the spotlight in recent years. Maybe it’s because of the absence of human conversation from gathering restrictions or increased “alone time.” Or maybe it’s the genuine organic and unfiltered…
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One Easy Way to Understand Your Customers Better

One Easy Way to Understand Your Customers Better
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media We've talked about the importance of using surveys to help build your customer database in a past Marketing Minute email, but I wanted to revisit this topic since it's one of the easiest and best ways to learn more about your customers and help fill the voids other…
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A 750% Increase in QR Code Downloads

A 750% Increase in QR Code Downloads
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media QR Codes have continued to increase in their adoption in recent years, including an influx of creative applications and advancements. (Did you notice the 30-second Coinbase Super Bowl ad featuring nothing but a floating QR code set to music?) With the newfound widespread use, there is subsequently more comfort…
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4 Ways Your Digital Strategy Can Create ‘Gravitational’ Momentum

4 Ways Your Digital Strategy Can Create ‘Gravitational’ Momentum
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media If you’re making marketing decisions, chances are you’ve heard at least a few of these buzz words: SEO, Marketing Automation, Customer Journey, Lead Generation, etc. One of the most popular (and confusing) concepts is the Marketing/Sales Funnel. Abstract digital strategies can be difficult to wrap your head around,…
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