About: Michelle Drewek

Recent Posts by Michelle Drewek

Guidelines to Write an Effective Press Release

Guidelines to Write an Effective Press Release
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Like faxes, Yellow Page ads and classified listings, press releases could easily be written off as another outgoing and ineffective marketing tactic not worth investing your valuable time and limited budget into. But while there are many methods to market your product directly to your target audience — running…
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Creating Graphics Made Easy

Creating Graphics Made Easy
By Brittney Bentheimer, bbentheimer@lessitermedia.com Marketing Associate, Lessiter Media Effective, eye-catching design is the cornerstone of any successful print promotion. But many graphic design tools can be complicated to navigate and expensive to purchase. Ever heard of Canva? Canva is a free, web-based graphic design program that allows you to easily create images, videos, gifs, cards,…
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12 Tips to Boost Sales with Product Catalogs

12 Tips to Boost Sales with Product Catalogs
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media I remember as a kid my mom would hand my two brother’s and I what seemed like a textbook-thick toy catalog a few months before Christmas. She’d tell each of us to take turns paging through the catalog to pick out what we wanted for Christmas. We’d each…
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5 Easy Ways to Improve Site Speed with Image Optimization

5 Easy Ways to Improve Site Speed with Image Optimization
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media In a previous edition of Marketing Minute, I covered Image Optimization and how it impacts your SEO efforts. I wanted to take our image optimization conversation a step further today and delve into how it impacts your page load time and, subsequently, site speed. Website performance hinges on a…
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