About: Michelle Drewek

Recent Posts by Michelle Drewek

Email Subject Lines: Why They Matter To Your Audience

Email Subject Lines: Why They Matter To Your Audience
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com An email subject line — it’s one of the first things your reader sees. It has to be eye catching, often conveying a sense of urgency, personalized to each reader, or offering a discount/promotion. If you don’t connect with your audience, you’ll just be another email in their cluttered…
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3 Graphic Design Tips for Non-Designers

3 Graphic Design Tips for Non-Designers
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With so many inexpensive and easy-to-use graphic design tools available to today's marketers, you don't need to be a professional graphic designer with a deep understanding of advanced design concepts like kerning, tracking and leading to generate an eye-catching piece of visual content.  But even with the best design templates, most relevant clipart and…
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4 Ways to Get Better Survey Results

4 Ways to Get Better Survey Results
By Jeremy McGovern, jmcgovern@lessitermedia.comExecutive Editor/Publisher, Lessiter Media Surveying customers online is an effective, affordable and direct way to obtain feedback on your products and services. We've previously shared some tips on how a survey can help build your customer database, and with resources like Survey Monkey and Typeform to help deliver results instantaneously, marketers can fill in missing…
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3 Ways To Build An Authentic Brand

3 Ways To Build An Authentic Brand
By Cassie Kopcha, ckopcha@lessitermedia.comDigital Media Intern, Lessiter Media Today, a brand is so much more than just colors and logos. A brand is the impact you have on customers, the industry, and dictates just about every business decision you make. By building a brand that is authentic and has a strong presence in your industry,…
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