About: Michelle Drewek

Recent Posts by Michelle Drewek

Tips to Help Identify and Eliminate Click Bots from Your Email Reporting

Tips to Help Identify and Eliminate Click Bots from Your Email Reporting
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Have you ever looked at your email reporting and noticed a suspiciously high number of clicks? It's possible you cracked the call-to-action code and convinced 100s if not 1000s to click on your email. But it's also possible, and likely more plausible, that you are being affected by…
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How to be More Than Just a Marketer

How to be More Than Just a Marketer
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com There are many marketing tools and data collection practices at your fingertips that offer effective ways to reach your clients. But certain tools and practices are especially effective at creating long term relationships and delivering personalized messages. One of these practices is to collect your customers’ first names through…
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Tapping into Consumer Perceptions through Vicarious Touch

Tapping into Consumer Perceptions through Vicarious Touch
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media When I first joined the Lessiter Media Team as a recent college grad with a focus in digital media, I didn’t lose sight of the importance of print. In my first Marketing Minute, Quick Tips to Give Your Ad the Right Touch, I focused on research that has always intrigued me the…
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Team Audit: Are you optimized for success?

Team Audit: Are you optimized for success?
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media "Teamwork makes the dreamwork" is a favorite phrase around the Lessiter Media offices. In fact, the concept of teamwork is important enough that we even made it one of our core values. But teamwork is more than a tagline. Our teams are dependent on one another the way our customers…
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