About: Michelle Drewek

Recent Posts by Michelle Drewek

7 Amazingly Effective Lead Nurturing Tactics

7 Amazingly Effective Lead Nurturing Tactics
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With temperatures here in the Midwest steadily falling, I recently found myself searching for a replacement to my winter jacket that has served me well for nearly a decade. To the Internet I went and down the rabbit hole I fell, scouring different online retailer sites, signing up for various email…
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4 Print Marketing Materials That Will Increase Your Sales

4 Print Marketing Materials That Will Increase Your Sales
By Bree Greenawalt, breeg@lesspub.comSr. Manager of Data & Events, Lessiter Media If you're an avid Marketing Minute reader, you know we're big believers in print advertising. In past editions, we've outlined 5 reasons to rethink print, shared tips for reducing print costs without minimizing your critical print presence, and even offered advice for capturing print-worthy photos with your smartphone. While…
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Apple MPP: The Nail in the Open Rate Coffin

Apple MPP: The Nail in the Open Rate Coffin
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media If you don’t spend most of your time in the world of email, your first question is likely, “What is Apple MPP?” To give a short answer, it is the new privacy protection features wrapped into Apple’s software update that was released in the Fall of 2021. Once…
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5 Reasons to Rethink Print

5 Reasons to Rethink Print
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 When is the last time you didn't check the mail as part of your daily routine? According to data from the U.S. Postal Service, 98 percent of people check their mail daily. Even when we aren't expecting anything important to arrive in the mail, it's become part of our…
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