About: Michelle Drewek

Recent Posts by Michelle Drewek

Mark Your Calendar for the Next ‘Holiday’

Mark Your Calendar for the Next ‘Holiday’
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media As promised in last week's Marketing Minute email, I'm looping back around to talk a little bit about Black Friday. As crazy as Black Friday can be — with the overwhelming amount of offers and lines of people everywhere you go — there is something kind of festive…
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A Holiday Success Story

A Holiday Success Story
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media I hope you had a nice Thanksgiving and were able to enjoy lots of tasty dishes with family and friends. Speaking of tasty dishes, I wanted to take a slightly different approach to this week's Marketing Minute email. I had originally queued up a clever Black Friday message…
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Thanksgiving: More Than Black Friday Discounts

Thanksgiving: More Than Black Friday Discounts
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com Thanksgiving: a holiday where most people look forward to gobbling down turkey and pumpkin pie. A season of the biggest sales of the year. During this busy time as marketers, our jobs are to brainstorm the best offers of the year, followed with insane discounts, and of course trying…
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6 Email Metrics To Help Reach Marketing Goals and Make Business Decisions

6 Email Metrics To Help Reach Marketing Goals and Make Business Decisions
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With Apple's mail privacy changes underminding open rates and Click Bots wreaking havoc on email click reports, two of the most important performance indicators that marketers have monitored for years are no longer the North Star metrics that we once relied upon on to measure our email marketing campaigns' effectiveness. But that's okay, because…
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