About: Michelle Drewek

Recent Posts by Michelle Drewek

A Holiday Success Story

A Holiday Success Story
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media I hope you had a nice Thanksgiving and were able to enjoy lots of tasty dishes with family and friends. Speaking of tasty dishes, I wanted to take a slightly different approach to this week's Marketing Minute email. I had originally queued up a clever Black Friday message…
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Thanksgiving: More Than Black Friday Discounts

Thanksgiving: More Than Black Friday Discounts
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com Thanksgiving: a holiday where most people look forward to gobbling down turkey and pumpkin pie. A season of the biggest sales of the year. During this busy time as marketers, our jobs are to brainstorm the best offers of the year, followed with insane discounts, and of course trying…
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6 Email Metrics To Help Reach Marketing Goals and Make Business Decisions

6 Email Metrics To Help Reach Marketing Goals and Make Business Decisions
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With Apple's mail privacy changes underminding open rates and Click Bots wreaking havoc on email click reports, two of the most important performance indicators that marketers have monitored for years are no longer the North Star metrics that we once relied upon on to measure our email marketing campaigns' effectiveness. But that's okay, because…
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Dos & Don’ts of Company Christmas Cards

Dos & Don’ts of Company Christmas Cards
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 Now is a good time to start thinking about mailing a business Christmas card. While they serve more as a thoughtful gesture, a Christmas card can benefit your company in many ways. Business Christmas cards: Don’t look like direct marketing which helps to build trust with your customers Strengthen…
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