By Holden DullMarketing Associate, Lessiter Media It’s easy to feel overwhelmed by the new era of marketing. If you are not fully comfortable with the concept of social media yet, it is easy to disregard. But you'll be missing an audience segment you might not reach through other traditional marketing means. Social media has now…
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About: Luke Weigel
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5 Tips to Breathe New Life Into Your Audience Development Efforts
By Bree Greenawalt, breeg@lessitermedia.com Sr. Manager of Data & Events, Lessiter Media When is the last time you’ve thought about your company’s audience development process? Your audience should be your most valuable asset, but keeping it clean and filled with the right prospects can be a challenge filled with lots of questions... Where do you maintain…
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