Recent Posts by Connor Campbell

7 Risks of Using AI in Marketing

By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 While the benefits of AI have been discussed in the past, we wanted to take this week to address some of the common risks and concerns among marketers (no doubt you share many of these yourself!) Neil Patel, an SEO/Marketing strategist and founder of Neil Patel Digital, conducted a survey of 1,000 U.S.-based…
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Quizzes for The Lead Generation

By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 About four years ago, Lessiter Media launched its first-ever educational quiz for our No-Till Farmer audience – How much do you really know about soil health? In its lifetime, this quiz alone has seen over 3,228 unique takers. Lessiter Media has since launched over 15 educational quizzes designed to educate and inform our…
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5 Reasons to Utilize Short-Form Video

By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Short-form video content has become incredibly popular in recent years. Much of this can be attributed the rise of the social media app TikTok, created in 2016 (previously known as Musical.ly). The app’s popularity grew during the height of the COVID-19 pandemic as many had extra time on their…
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Happy Birthday Oldest Remaining Social Media Platform

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Since the early 2000s, the social media industry has been a boomtown of constant growth and change. As people across the world continue to turn to social media to communicate with each other, get their news, and research and buy products, many tech companies have continuously tried to capitalize by launching their…
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