By Ashley Miller
Digital Marketing Coordinator, Lessiter Media
amiller@lessitermedia.com
262-777-2422
The start of a new year is the perfect time to reflect on your business’s social media performance. With social media now reaching over 5.22 billion users worldwide and an average of 143 minutes spent daily on these platforms, it’s more important than ever to ensure your channels deliver meaningful results.
By conducting a social media audit early in 2025, you can assess your platforms' performance, build on past successes, address weaknesses and align your strategy with this year’s goals. This process provides a clear picture of what’s working, highlights areas for improvement and uncovers opportunities to optimize your social media efforts.
To help you get started, I created this infographic that outlines 5 steps for conducting your own social media audit. Let us know if you have any questions!
