By Michelle Drewek Digital Media Manager, Lessiter Media Mdrewek@lessitermedia.com 262-777-2435
Happy 2025!
Looking back over our coverage last year, one thing was very clear: marketing trends change... fast! We evolved our content week after week to be sure to stay on top of all the hot topics and new technologies that were emerging to help you and your team stay ahead of the curve and the competition. These weekly conversations with you are something we look forward to, and hope you've found continual value in them.
To wrap up the year, we looked back on the 51 editions of the MarketingMinute we have sent out this year and pulled together the Top 10 based on your engagement (AI was certainly top of mind for you all — it had THREE rankings in this list!)
There's a lot of great diversity of coverage below, as well as in our archive. If there are any topics you’d like to see covered in 2025, please let us know and we’ll try to tackle as many as possible. We value your feedback.
The Dark Side of AI in Marketing
While there are many advantages to AI, the limitations and consequences of over-reliance still beg for human oversight in marketing applications.
A/B Testing is a critical aspect of marketing, yet it often gets overlooked in the midst of our daily tasks and responsibilities. Find out how our real-life A/B test played out as we explored if html vs plain text performed better with our audience.
When you are making a sale of any kind, you aren’t just selling your product, you’re selling your brand as well. 81% of customers say a positive customer service experience increases the chances of them making another purchase. Find out how you can nail that first impression with your potential customers.
Creating a sense of urgency through limited-time offers, exclusive deals, or scarcity can significantly boost conversions by fostering a "now or never" mindset, driving faster decisions, and keeping your brand top of mind. Here you’ll find four simple and effective ways to build a sense of urgency in your next promotion.
We traced the rapid evolution of AI-driven video creation and editing tools from the past 5 years, highlighting their increasing accessibility and integration into business marketing strategies.
Native content seamlessly integrates branded messages into familiar media, enhancing audience engagement and trust. Find out why you should start using native content as part of your brand-building strategy.
These four ways to effectively promote your company are valuable advice whether you are recruiting talent for your team or establishing your brand for your customers.
