By Olivia Cox
Content Marketing Specialist, Lessiter Media
ocox@lessitermedia.com
262-782-2443
Physical events like trade shows, field days, and conferences are staples in the agricultural industry, providing invaluable face-to-face connections. But in today’s digital-first world, the impact of these events doesn’t have to end when the tents come down. By extending the event experience into the digital realm, you can turn a one-day interaction into long-term engagement with your audience.
Capture the attention of attendees and non-attendees alike by repurposing event content into on-demand videos, blog posts, or social media highlights. Pair this with lead-generation tactics like QR codes linking to exclusive resources or fun interactive quizzes. Tools like these not only engage your audience at the event but also build your digital presence after it’s over.
Maximize your event’s reach by leveraging targeted follow-ups and retargeting ads. Collaborate with media partners to amplify your impact through newsletters, post-show recaps, and sponsored content that keeps your brand front and center. With the right approach, industry events become not just a moment in time, but a springboard for ongoing brand growth.
Ready to bridge the gap between in-person events and a powerful online strategy? Reach out to us and discover how we can help you extend your event impact and keep your audience engaged.
