By Madeline Schultz
Marketing Associate, Lessiter Media
Mschultz@lessitermedia.com
262-777-2406
If you have been pondering whether or not to become Facebook verified, “Just Do It.” Being verified is one of the best ways to establish credibility with your audience. Don't underestimate the power of the blue checkmark, it could be the difference needed in potential customers wanting to stay or leave your site. In a previous Marketing Minute, 5 Foolproof Strategies To Grow Your Facebook Page, we can see the true power of Facebook Business pages, and how they can promote your business and connect you with customers in powerful ways. This week, I want to share some of the most effective tips for becoming Facebook verified.
With so many fake accounts, it may be hard to tell the difference between a fan page with great content, and the real deal. This is why investing some time in the verification process will be worth your while and future online reputation. One of a few upfront benefits in becoming FB verified is improved brand credibility, reclaiming lost impressions from lookalike accounts, and a heightened search presence. Not to mention, Facebook gives top priority to verified accounts and pages in search results. In short, you have the ability to increase your reach by appearing at the top of search results. However, before you start on your quest for that blue check, there are a few verification guidelines that your page must meet and follow.
If your goal is to be Facebook verified, you will need to put some effort into creating a notable online presence. However, in a round-about way, becoming verified on Facebook and other social media platforms will in-turn support the future growth of your online presence. Putting in the work to become verified, shows your current and potential customers that you care about the legitimacy of their experience and that you appreciate their expectations.
Getting your page or profile verified on Facebook can be very simple, so I've created an easy-to-follow infographic with 4 key steps to becoming Facebook verified today.
