By Michelle Drewek, mdrewek@lessitermedia.com
Digital Media Manager, Lessiter Media
A great user experience is essential for any website to succeed, as it can help increase engagement, conversions, and ultimately, revenue. Your website should be treated with as much care as you would a showroom or storefront.
Elements of website user experience include: navigation, mobile responsiveness, loading speed, visual design, content quality, call-to-actions, and user feedback.
By reviewing and addressing these elements, you can ensure that your website is providing a great virtual visit for your customers. Below I have compiled a few resources to help you hone in on vital areas of your website's user experience. You can also download this User Experience Checklist from Dead Link Checker to help easily guide you through your analysis.