Since joining the company in June 2012, Kim Schmidt serves as a writer and editor for Farm Equipment, Ag Equipment Intelligence and Rural Lifestyle Dealer, along with writing, hosting and helping produce the twice-monthly webcast On the Record. She also helps proofread for No-Till Farmer and Precision Farming Dealer and serves as the intern coordinator. She enjoys that the people at Lessiter Media, and the company as a whole, “have a genuine interest in your growth both professionally and personally. There’s a great balance of hard work and fun.” Her hobbies and passions include team trivia, attempting to garden (attempting being a key word), and anything that can be turned into a competition.

Quick facts…

Brands: Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer, Precision Farming Dealer, No-Till Farmer

Education: B.A. in Journalism, Marquette University

Favorite superhero: Captain Planet

Favorite place in Milwaukee: My favorite place to be is Estabrook Park with my husband, son and dog, but my favorite place to drive is going north over the Hoan Bridge. It’s an amazing view of the city skyline — you have Lake Michigan to your east and to the west you can see the Domes, Miller Park and numerous church steeples in the distance.

Mac or PC: Mac in the office but a PC at home

Favorite ice cream flavor: It’s a toss-up between butter pecan and mint chocolate chip

Person I’d most like to meet: Santa Claus…I’ve got some logistical questions I’ve needed answered since I was 5.

No. 1 Bucket List goal: It’s not so much a bucket list goal, but my dream life would be living in a small German town along the Rhine River running a souvenir shop.

Favorite quote: “Substitute ‘damn’ every time you’re inclined to write ‘very;’ your editor will delete it and the writing will be just as it should be." — Mark Twain